Life of a Lawn Care Newbie
You only started your landscaping business two months ago. You are advertising aggressively with flyers and newspaper classifieds. You already have a full roster of lawn care clients but you don’t seem to be making enough money to justify all the hours you are working.
What’s wrong with this picture?
If you are anything like many of the new lawn care companies we give business consulting advice to, you are suffering from the common mistakes many business owners make.
In the early days of your business you are excited and full of energy. You give estimates to every potential lead that comes your way; grass cutting, shrub trimming, landscape planting, all types of yard work. No job is too big and no job is too small for your new business. Since you are new you think you need to lowball your estimates to get customers. Afterall, if the other guy can do a job for $45 surely you can do if for $40…or $35…or even $30 . You think it’s okay to underbid and overpromise.
Sure enough, all your prospects accept your lowball prices and suddenly you have more clients than you know what to do with. That’s what you wanted, right? And the money is rolling in…kinda.
Word of your great work and your low prices gets around to neighbors of your customers. They want estimates too. One neighbor wants grass seed planted and his lawn aerated. Another wants fertilizer treatment and the grass cut. Still another neighbor wants her leaves raked and hauled away.
With all these new lawn care customers you attempt to raise your prices. You give higher estimates to your new lawn care customers: “That will be $45 Mrs. Smith.” You can guess what her answer is: “But you only charge my neighbor $30 for the same work.” Ugh, word is out…you’re a lowballer.
Check back tomorrow for part 2 of Life of a Lawn Care Newbie
If you don’t want to fall into the traps of Lawn Care Newbies, purchase the Lawn Care Business program available from our friends at:
The business program is less than $40 and it is FILLED with useful information and business tools to help you start your own successful lawn care business.
Remember to check back tomorrow for part 2 of Life of a Lawn Care Newbie.