Once upon a time there was a young man who started a lawn care business with a single ZTR lawn mower, a commercial weedeater, and a powerful backpack leaf blower that could blow your house down.
This young man worked very hard to grow his lawn care business. He studied lawn care manuals to learn proper lawn care techniques and he enthusiastically marketed his lawn care services with proven advertising models. As his business grew he took special efforts in choosing the right types of customers. While shying away from low priced mowing jobs, he targeted highly profitable jobs and he used estimating software to help him price his jobs so he could make the most money possible with each job he completed.
By working smart and taking advice of professional lawn care business owners, the young man built a successful and profitable lawn care company. Offering grass mowing services with only the best lawn mowers and landscaping with the correct tools allowed him to work efficiently and profitably on each and every job. Soon, his reputation was known throughout his city and he was able to charge a premium on every job he bid.
Having a roster full of satisfied customers and a steady daily income he came to the realization that he worked best when he awoke at 6:00 AM, started work at 6:30 AM, and finished by 2:00 in the afternoon. After his work he would drive home, perform 30 minutes of equipment maintenance, and take the rest of the day off. By 3:00 PM he was showered and ready to relax.
His afternoons consisted of enjoying time with his family, fishing and water-skiing at the lake, dinner with his friends, and a movie with his significant other. His life was great as he was controlling his destiny, making great money, and doing exactly what he wanted to do with his free time everyday.
One day as he had finished mowing the grass for his last customer of the day (a business consultant) he was loading his lawn mower on his equipment trailer. The customer came outside to hand him the check and asked how many more mowing jobs he had for the day. “Zero. I’m finished for the day.” The business consultant was shocked. “How can you finish so early, there is still plenty of daylight left?” The young man said “I’ve made my quota for the day. Now I am going home to relax.”
The business consultant protested “but you are not making as much money as you could.” Pleading with the young man, he proceeded. “If you will continue to build your customer list you will eventually be able to buy a second mower and add an employee to your business. Also, you should lengthen your hours of operation. With an employee, a second mower, and longer work days you will eventually be able to add enough new customers to keep a second lawn mowing crew busy.”
The young man stared at the business consultant who continued “If you keep growing your business you will soon be able to add more crews and make even more money.” The young man, not convinced by the business consultant’s argument asked “sure, I will have more money but with all those crews and all those customers, won’t I have to spend all my time at work dealing with business problems and responsibilities?”
The business consultant’s answer seemed simple enough. “With foremen managing your lawn care crews, you will be able to delegate your responsibilities among your associates and eventually reduce the hours you work. Then, you can leave work in the early afternoon to go home and relax or go to the lake or hang out with friends.”
Bemused, the young lawn care entrepreneur just smiled at the business consultant and said “yes, but that’s exactly what I’m doing now.”
This parable originally used a businessman and a fisherman to tell the story. I think it is equally important for lawn care professionals to understand how to balance business life with the rest of their life. You are in business not only to make lots of money but to also enrich the other areas of your life.
Lawn Care Business owners who start their businesses with professional advice seem to have an easier time with business startup and make more money in the long run. If you are starting or operating a lawn care business and find that you are working long hours and not making the money you deserve, you should seek some professional advice.
The “Start A Lawn Care Business” guidebook, training video, and software package will help you build a successful lawn care operation. By working smarter and estimating better you will be able to make more money with better customers and less headaches.
This comprehensive business package is available from this website: